We've been talking about Instagram for what feels like forever, but in reality, has probably been the last decade. Users are conflicted on what to post because they aren't sure what the Instagram algorithm wants or favors. Should you write a short and clever caption or a long storytelling one? Do photos work anymore? How often should you show up in stories? To use reels or not to use reels?
We often feel stuck when it comes down to creating content for Instagram, but this blog is all about getting un-stuck. Everyone's strategy will look different, but when you find the right formula you'll know because it will feel right. This will ultimately translate to sharing genuine content which is important for creating an online presence that connects with your ideal audience.
Step 1: Determine the goal of your post.
Every post on Instagram should achieve a goal. This could be:
Making your audience chuckle
Sharing a tip you learned recently
Opening up about a personal struggle for your audience to relate to
Once you know the goal of your post, you want to place it into one of your content pillars. A content pillar "is a substantive and informative piece of content on a specific topic or theme that can be broken into many derivative sections, pieces, and materials" (Uplandsoftware). Content pillars allow you to touch on various subjects and will create a brand that is recognized beyond what it does or sells. These could be related to:
Your product or service
Hobbies
Client testimonials
News and events relevant to your geographical region
By doing this, you'll create a well-rounded brand.
Step 2: Feature your content pillars.
The goal of content pillars is to build a consistent flow of content without focusing on one aspect too much. If you do, you'll risk alienating your audience. By rotating through your content pillars, you end up "selling" 20% of the time and showing up serving 80% of the time.
Step 3: Stay consistent and keep delivering.
Whether your content is related to travel, food, self-love, or parenthood, focus on finding a schedule you can commit to.
When someone finds your Instagram page, you want your profile to reflect you and your business accurately so when they hit that follow button they know exactly what kind of content to expect.
Summary
Instagram is a great tool to propel your business, but it should be fun. We strongly believe a plan eliminates the confusion and procrastination surrounding posting. Lean into your pillars and create content that feels authentic to you and your brand. With these tips, you'll show up, serve, and sell to your audience without them batting an eyelash.
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