BRANDING 101: THE IMPORTANCE OF COLOUR
Try and imagine Tiffany & Co without picturing their trademarked Tiffany Blue colour. It is almost impossible. Colour has a unique...
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Jul 12, 20222 min read
WHY YOU SHOULD REVIEW AND UPDATE YOUR BUYER PERSONAS
As business owners, learning from your customers is essential. You need to be willing to adapt to change because consumer mindsets, the...
Apr 26, 20222 min read
WHAT IS A BUYER PERSONA AND WHY IS IT SO IMPORTANT?
When creating content, developing marketing campaigns, and working on all of the other fun things that businesses need to do to market...
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